ABOUT

Kelly Baum is a graphic designer and marketing working out of the Metro Detroit area.

Currently working for Dayco Products, LLC in Troy, MI, as a Global Corporate Marketing and Communications Specialist, with previous experience interning for Volkswagen Credit Inc. as an eLearning course developer; for ABB Robotics as a content creator; for MRM//McCann Detroit in the business intelligence visualization department, and more.

LinkedIn profile available here.

Previous Work Experience

Marketing Intern
Dayco Products, LLC

eLearning Development Intern
Volkswagen Credit, Inc

Content Creation Intern
ABB Robotics, Inc

Marketing Intern
Kresge Library, Oakland University

Business Intelligence Visualization Intern
MRM//McCann Detroit

Web Services Intern
Kresge Library, Oakland University

Resident Assistant
Oakland University Housing

Intern Staff Reporter
The Citizen Newspaper

PAST PROJECTS

With almost a year of full-time professional experience in the marketing and advertising industry, I also have experience at 6 prior industry-related internships. From automotive to robotics to advertising agencies, I have built up an extensive record of past projects.

COMBINED YEARS OF RELATED WORK EXPERIENCE

4

Brand Style Guide

Dayco Products, LLC

Developed a 60 page brand style guide from scratch that included logo usage, color palettes, brand identity design, appropriate marketing layouts, and more.

CVT Ad Campaign

Dayco Products, LLC

Used brand standards to create a print advertising campaign for the new CVT Scooter Belt in South America. Utilized white space and a minimal color palette to emphasize the product.

Social Media Strategy Guide

Dayco Products, LLC

Established a social media strategy for Dayco's online presence that detailed target audiences, case studies, and the future of the One Dayco online platform.

Newsletter Design

Dayco Products, LLC

Evolved the design of the quarterly Dayco print newsletter to reflect new brand standards and further emphasize the brand's key messaging of people, product and moving forward.

CVT Scooter Belt Packaging

Dayco Products, LLC

Utilized the new Dayco packaging template for the launch of the CVT Scooter Belt in South America. Worked with the marketing team in South America and their printers to execute a successful packaging product.

State of the Building Report

Kresge Library, Oakland University

Utilized data and current issues at Kresge Library at Oakland University to prepare a "State of the Building" report. Used data to tell a story and convince board members that more funding was needed for the building.

Summer Recipe for Sam's Club

A Thing of Beauty, blog

Participated in a national paid sponsored blog campaign for Sam's Club online magazine by submitting a summer pasta salad recipe. Recipe was selected out of all participants for a high-performing Facebook ad run.

Style Guide for GM Analytics

MRM//McCann Detroit

Constructed a style guide that was individually tailored to the four General Motors brands to be used by the digital advertising agency MRM//McCann's analytics teams on outgoing reports.

SKILLS & ABIILITIES

Software

Adobe Creative Cloud

Photoshop
InDesign
Illustrator
Premier Pro
After Effects

Microsoft Office

Sharepoint

Wordpress

Google Analytics

Mailchimp

Marketing

Affiliate marketing

SEO & keyword research

Email newsletters

Social media strategy

Brand management

Data visualization

Facebook & Pinterest ad campaigns

Content creation

Blogging

Familiar with AP style writing

Graphic Design

Packaging design

Product photography

HTML & CSS coding

Publication layouts

Brand identity development

Photo correction

Video production

CONTACT

REACH ME

kellyjbaum@yahoo.com
to top button