Building a strong, recognizable brand is a key to success in today's digital age. Developing, strategizing, and protecting brand equity globally is a constantly evolving process that takes skill and forecasting not only to maintain, but to grow.

Experience

Current Corporate Marketing and Communications Specialist at Dayco Products, LLC, specializing in global brand development, strategy and protection.

RECENT

WORK

Styleguide1
BRANDING
DAYCO BRAND STYLE GUIDE

Giving the Dayco global brand identity a modern and clean update

BLOGGING
A THING OF BEAUTY

Reaching over 10,000 readers monthly through A Thing of Beauty, a beauty fashion and lifestyle blog, founded in 2011

Website1
Tagline1
BRANDING
DAYCO TAGLINE DESIGN

Design and rollout of the new Dayco tagline, updated in March 2015

SPECIALITIES

Branding

Building a brand takes strategy, reassessment and an eye for timeless design.

Graphic Design

From layouts to color correction to brand identity formation, highly-executed graphic design is a necessity for the modern business.

Blogging

Blogging is a simple yet effective way to translate a brand's goals and products into a story an experience for readers.

CONTACT

REACH ME

kellyjbaum@yahoo.com
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